“They continue to keep putting out a fantastic product which keeps us number one in innovation, in my opinion.” “Our design and development teams have just done a fantastic job for our company,” O’Brien said. During the pandemic, he was able to communicate with casino customers remotely.

Prior to rejoining Aristocrat, O’Brien held sales roles with two of the largest gaming equipment providers, Scientific Games and International Game Technology. “You really want to use it as an advantage and get more customers into your land-based casinos,” he said. “Now (online gaming) is so hot, I think everybody's looking to see how fast they can upgrade their platforms and make sure their clientele can play in both areas (online and at casinos),” O’Brien said.Īristocrat has been working in partnership with “a couple of the big operators” on building an online platform that appeals to both market segments. When online gaming first launched, companies used older versions of slot machine games and put them up on a platform to see how they performed. The effort between the two divisions allows Aristocrat to offer tools to its customers where casinos can market to their players both online and physically at the property. O’Brien said his focus is on maintaining and growing Aristocrat’s presence with land-based casinos. “What we’ve done is put that third pillar into place.” “Mitchell’s focus is going to be on the digital part of the market,” O’Brien said. Mitchell Bowen, who was CEO of the land-based business, now heads the group that is growing Aristocrat’s online gaming segment. In February, O’Brien was promoted to president of Aristocrat’s Americas Division, which also includes oversight of Aristocrat’s European business.Īt the same time, O’Brien’s predecessor, Hector Fernandez, was promoted to CEO of Aristocrat Gaming, which oversees the company’s land-based gaming products and services division.

And our focus as executives was taking care of our employees. “We kept our design development teams working, we kept our service teams out there to help the customers, which was super important. “We never stopped working as a group,” O’Brien said in a recent interview with The Nevada Independent.

Aristocrat's online game provider